Day one of the 2015 North American International Auto Show (or NAIAS, or the Detroit Auto Show) is behind us, and we’ve racked up a significant number of steps on our FitBit (13,462 and counting as of this writing) and have seen some awesome cars. You can get details from the press releases and other sites on your own, but I thought I’d take time to add some in-person impressions of a few of the more significant vehicles at the show. Also, follow us on Facebook () throughout the day for more frequent, live content as we hit the floor for day two tomorrow.
Mercedes-Benz (CLA), Lincoln (MKC) and Audi (A3) aren’t the only automakers searching for additional sales volume by moving
downmarket to smaller vehicles that are intended to hopefully maintain the brand’s character at a lower price point. The idea is to then keep those buyers as they move to larger, more-profitable models. The latest brand to take a play from this book is Jeep, with the all-new 2015 Jeep Renegade.
It wouldn’t be a proper auto show without a new limited-edition Mustang making its debut. With an all-new Mustang about to hit the streets, Ford is eager to begin making special editions with its new blank canvas. On the occasion of the iconic car’s 50th anniversary this week, New York was the perfect place to reveal the 2015 Ford Mustang 50th Anniversary Limited Edition. It remains to be seen whether there will eventually be a GT500, Super Snake, KR, Bullitt, Mach 1, Boss 302, or even Warriors in Pink Breast Cancer Awareness model, but we’ll start with the 50th anniversary car.
Having a track record of success can lead to complacency. Success is not easy and is not typically sustainable without considerable effort. In Toyota’s case, having the Camry as the best-selling car (note: full-size trucks kill it in sales) for the past dozen years allowed it to take its eye off the ball for the past few. The new-for-2012 Camry attempted to add a nicer interior, more style, and better performance, but competitors are constantly upping their game, and the 2012 Camry was not setting the class benchmark.
Following a similar announcement by Ford regarding their HD pickup lineup earlier this week, General Motors has followed suit by formally unveiling the 2015 Chevrolet Silverado HD and the GMC Sierra HD at the State Fair of Texas earlier this week. The pair not only offer better capability, but also benefit from many of the same suite of updates that first made their debut on the revamped 1500 model.
Following months of speculation as well as the debut of the original Quattro Concept car at the 2010 Paris Motor Show, Audi has officially revealed details on the updated Sport Quattro concept car which will make its formal debut at the 2013 Frankfurt Motor Show next week, and draws its inspiration from the company’s current lineup as well as the iconic 1980’s era Quattro model which turned the world of rally racing upside down especially in Sport Quattro guise.