BMW Officially Unveils Pinifarina BMW Gran Lusso Coupe Concept

Following the release of three heavily veiled teaser images, BMW has officially unveiled the full details on the BMW Pininfarina Gran Lusso Coupe concept which made its debut last week at the 2013 Villa d’Este Concours d’Elegance. This concept represents the latest BMW concept vehicle to make its debut at this prestigious event, but it is also the first collaboration between BMW and the legendary Pininfarina styling house.

The exterior styling of the concept takes the shape of a full sized coupe which features plenty of Pininfarina-inspired details as well as slightly elongated proportions that give the 7 Series-based Gran Lusso Coupe an elegant yet bold appearance. The front fascia of the concept features a blunt nose that houses an enlarged version of BMW’s signature twin kidney grilles featuring high gloss black trim as well as special matte-sheen aluminum, while the narrow headlamp units are designed to highlight the cars width while also maintaining an elegant appearance. The Pininfarina-inspired theme continues to the car’s gorgeous roofline, which is accentuated by upswept creases that begin at each side vent and are designed to bolster the side profile of the concept. The rear fascia rounds out the exterior styling and features full length tail lights, chrome exhaust tips, as well as a strategically placed indentation to enhance the car’s visual appeal.

The interior of the Gran Lusso Concept shares its basic design and layout with the 7-Series sedan, but the Gran Lusso features several revisions that are exclusive to the concept and are not found in any current BMW product. One of these revisions is the Kauri wood trim that adorns the steering wheel and dashboard. Shipped from New Zealand, the company claims that this particular type of wood is over 48,000 years old and has properties that make it standout from other types of wood. The interior also features an extensive amount of leather that was supplied from the world famous Foglizzo leather factory. The black and light brown hues of the fore-mentioned leather trim help create a pleasant atmosphere to spend time in while black chrome highlights add some much needed contrast to the elegant surroundings.

BMW did not release official details on what kind of performance hardware lies beneath the Gran Lusso’s seductive skin, but badging on the car does reveal that it is powered by a V12 engine – most likely the familiar 6.0 liter twin turbocharged unit that also sees duty in the 760Li sedan. In that particular model, the potent 12 cylinder power plant is capable of producing a solid 535 horsepower and an equally impressive 550 lb-ft of torque.

While BMW is currently stating that the Gran Lusso Coupe Concept is a one of a kind exercise in its current form, the concept could serve as an early albeit veiled sneak preview of what a future flagship coupe variant would look like which would most likely have its cross-hairs set on competitors such as the next generation Mercedes CL Class while also filling a void in the company’s model lineup at the same time.

Author: Carl Malek

Carl Malek is Autosavant’s resident German car fanatic and follower of all things General Motors. Carl first entered the world of automotive journalism as a freelance photographer during his freshman year of college before making the switch to automotive writing several years later. Carl developed an interest in cars at an early age, which helped him overcome the challenges of a learning disability in mathematics. In addition to writing for Autosavant community, Carl also contributes to many car forums and enjoys attending automotive events in the Metro Detroit area with his family. Carl’s message for others with learning disorders is to believe in yourself, be persistent, and face all challenges head on.

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  1. Clearly I am my father’s child in some ways… this big “personal luxury coupe” is a gorgeous modern interpretation of the full-sized two-doors my dad seems to have always preferred. I’m loving the look of it!

  2. ^agreed and I like the unqiue Kauri Wood that’s used in this concept it certainly is diff rent from the usual and stereotypical applications of burl walnut

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