How do you imagine spending your 50th birthday? A party with family and friends? A slice of cake and a stiff drink? A holiday in Mauritius with the family? Lamborghini turned 50 earlier this month, and that’s exactly how they didn’t celebrate.
True to form, the larger-than-life car manufacturer celebrated in an unashamedly over the-top way. As well as creating a limited edition model, which would have been sufficient for most car producers, they drove a cavalcade of supercars around Italy, before culminating in an end of trip party where they unveiled a one-off concept car. Now that’s how you celebrate half a century!
Launch of the limited edition Aventador
The first part of the celebration was the unveiling of a , the LP 720-4 50th Anniversary Edition. Limited to just 200 cars, 100 coupes and 100 roadsters, the Aventador Anniversario is one of the most exclusive Lamborghinis ever.
But it’s not just the 50th Anniversary badging on the back that makes this an exclusive; Lamborghini has upped the Aventador’s normal 700hp by an addition 20hp, which is a fairly impressive improvement. And the improvements don’t stop there either. To increase aerodynamics, the front air intakes and aerodynamic splitter have been enlarged, and small flaps have been set into the sides. The Anniversario also has a new rear end, with an enlarged diffuser and expansive meshwork that improves ventilation in the engine compartment.
Naturally for a Lamborghini, the Aventador LP 720-4 is fast. Capable of 0-62 in 2.9 seconds, it has a top speed of 217 mph. The interior is as impressive as its exterior. Only the finest Italian craftsmanship has been used for this very special car. It features a semi-aniline leather, which was specifically produced for this model and an exclusive diamond-stitching pattern.
Grande Giro – a Grand Tour of Italy
The next part of the celebrations had a truly Italian feel. A cavalcade of 350 Lamborghinis completed a four-day tour of Italy. Leaving Piazza Castello in Milan on 8th May, the 4 km long convoy travelled via Forte dei Marni, Rome, Orvieto, Arezzo and Bologna, before finishing at the Lamborghini factory in Sant’Agata Bolognese on 11th May. En route the cars were accompanied by the Italian police, who drove their very own liveried Gallardo, which had been by Lamborghini in 2004.
Cars from 29 countries including Ukraine, Taiwan and Canada, took part in the Lamborghini Grand Tour. Great Britain was the best represented country, with 71 UK-registered cars, followed by Italy, Germany and Switzerland with over 30 participants each. The oldest participant was a 75-year-old French national, and the youngest a Kuwaiti national born in 1991.
Each of the Lamborghini models was represented, although the Gallardo was the most popular model, with 123 cars in total. Classic editions taking part included 17 Miuras, 15 Countachs, three 350 GTs and eight Espadas. Fortunately all cars made it safely to the end of the four-day tour without any .
The Grand Tour culminated in a celebration dinner for all the participants. Just when everyone thought the fun was about to end, Lamborghini unveiled the third part of their birthday celebrations.
Introducing the Egoista
The final part of Lamborghini’s 50th birthday celebrations was the unveiling of their new concept car, the Egoista. If you thought their newest production model, , looks futuristic then this is light-years’ further into the great unknown. Made of aluminium, carbon fibre and anti-radar material, it’s a 600bhp machine that looks more like a stealth plane than a car.
It’s not just the look of the car that makes you think aeronautics; many of the specs sound more like something you’d expect from a fighter plane than a concept car. The anti-radar material meets aeronautical specifications, the single seater cockpit is equipped with a four-point seatbelt and the interior resembles flight deck’s navigation panel more than a car’s dashboard. It doesn’t even have a door – you hop in and out via a flip-top domed roof. You can even eject the cockpit in an emergency if you need to.
Egosita was designed by Walter de Silva, Head of VW Group Design and the Italian car designer responsible for the Audi R8, the SEAT Tango and the VW Beetle, amongst other models. According to de Silva “It represents hedonism taken to the extreme. It is a car without compromises.” And you know what – I think he’s right.