Hyundai Increases Production of Tucson to Meet High Demand
New crossover is a big hit right from the start
By Brendan Moore
Hyundai introduced the all-new Tucson crossover in December of last year, showing off a sleeker design and improved powertrain in an effort to bring in new buyers and that effort seems to be paying off.
Sales in the US have jumped, and the Korean automaker now is cranking up production volume in the Ulsan, South Korea factory that produces the Tucson.
Hyundai dealers nationwide have been reporting shortages of the new Tucson since deliveries first started and Hyundai now believes they have a solid hit on their hands.
John Krafcik, CEO of Hyundai North America, when talking about the Tucson, predicted a huge jump in unit sales for the model. He commented that that the Ulsan factory would start pushing up production in March, and said, “We’ll ramp it up as long as necessary to satisfy market demand.”
Hyundai recently announced US sales goals of 500,000 units and 4.5% market share for 2010. Given their competitor Toyota’s recent stumbles in the market, many industry watchers now believe that Hyundai will surpass those goals fairly easily.
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